PROBLEM STATEMENT
The self-service funnel for account creation revealed a critical drop-off point, with a 60% decrease in prospects from the initial landing page to account creation and the self-service dashboard. This significant loss was attributed to prospects encountering a complex dashboard with minimal information about Justworks.
SOLUTION
To address this challenge, we introduced a guided shopping MVP experience in collaboration with the marketing & brand design team. This approach aimed to create a more engaging and informative transition from the marketing site to self-enrollment. By collecting essential prospect information, we tailored product recommendations, built trust, and streamlined the account creation process. Additionally, the initiative incorporated an automated payroll path, enhancing the overall self-service experience while maintaining the integrity of the sales-led funnel.